IDENTOS | 2019

IDENTOS

At IDENTOS, I had the opportunity to take a deep dive into their Digital Wallet product working on design strategy, designs and user testing over the course of 3 months. The last month was spent redesigning the website with the marketing team and conducting an accessibility audit on the app.

RESPONSIBILITIES

Discovery, research, product design, usability testing, web design

ROLE AND TEAM

Product designer working with lead product designer, marketing designer and 5 engineers.

PRODUCT DESIGN

Digital wallet mobile and web app

The Digital Wallet allows users to conveniently leverage existing trusted IDs and securely manage their identity preferences and control consented access all in one app. Learning the in’s and out’s of this complex product was crucial in designing for it. The goal was to refine the existing application, improve usability, and create the web experience to allow users to complete actions online.

Along with the lead designer, we worked through iterations of wireframes and user testing to come up with a solution. We conducted in person discovery sessions and usability tests for both the desktop and mobile experience.

WEB DESIGN

Website Redesign

I also worked on a redesign of the website in collaboration with a marketing designer and team. The goal was to design it as a customer lead magnet and bring it up to the current branding.  Since IDENTOS has an office in Germany as well, it was designed with having multiple languages in mind with potential to scale.

RESEARCH

Accessibility Audit

Since the products touched upon many different industries from healthcare to education, accessibility had to be kept in mind. I got to dive deep into research about accessibility from the design side to the development side. After conducting the audit, I presented the findings to the greater team. We broke down each task by priority to determine what order to tackle these in.

REFLECTION

Reflecting back on these past few projects, my main learnings include designing for a responsive web and mobile product with accessibility and inclusivity concepts in mind. I collaborated closely with the PM and engineers to ensure designs aligned to business goals and worked within technical constraints. I also got to run several moderated usability tests for the web and mobile designs, synthesized the feedback received and prioritized the changes with the team.

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Dashboard Evolution