LIGHTSPEED | 2024-2026

Smarter wholesale buying with insights

At Lightspeed, I designed data experiences for NuORDER, a B2B wholesale platform connecting brands and retailers. Across product discovery, purchasing insights, and brand analytics, I partnered with product, engineering, and data teams to make complex information more useful in everyday workflows.

SKILLS

Discovery, product design, user research

ROLE AND TEAM

Product Designer II on Wholesale Insights team

ORDER TRENDS

Turn order history into useful context

Order Trends brings order patterns into the buying experience. Retailers often rely on brand reps and their own sales history, with limited visibility into broader market trends. We saw an opportunity to use aggregated wholesale purchasing data to help retailers identify trending products and make more confident buying decisions.

Design

Added purchasing insights within existing ordering workflows, helping retailers identify a brand’s top ordered products, categories, colours and and size-level purchasing patterns.

Impact

An A/B test conducted within three months of launch showed a 12.6% increase in average order value. Following the rollout to brands, overall revenue increased by $17M.

PRODUCT RECOMMENDATIONS

Make discovery more relevant with recommendations

Retailers often arrive on NuORDER knowing what they want to buy. We explored how AI-powered recommendations could help them discover additional products across the wholesale buying journey.

Work

Designed recommendation experiences for the marketplace homepage and product detail pages. Defined the placement, AI cues, and product cards.

Impact

Following the launch, “Suggested for you” became the most clicked on carousel on the marketplace homepage.

If you’d like to learn more about this work, please reach out.

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